Campaigns
2024 Year-End Appeal Donor Campaign
Assisted in the development & creation of KidWorks’ YEA Campaign at the end of 2024. This campaign included a letter, pledge card, and tri-fold full of stories of those we serve all packed in a branded KidWorks envelope.
KidSTARS Loyalty Program Campaign Proposal
When I was interviewing for the Marketing & Communications Coordinator position at KidWorks, I proposed a giving loyalty program that would engage monthly donors in an educational and rewarding system that invites individuals to give to KidWorks in small increments, seeing quick and meaningful returns on their investment.
Undergraduate Studies - Campaigns
NOTE: The majority of these campaigns were created with an organization in mind, but not in direct collaboration with them. These were class projects, not monetized campaigns.
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MVMT Social Media & Digital Strategy Toolkit
For my Social Media, SEO & Digital Strategy class taken at Biola University, I created a Digital Strategy Toolkit for my hypothetical client MVMT Watches. In this toolkit, I explain the value of a social media strategy for a business, including the optimization of various platforms such as Instagram and Facebook, as well as the implementation of tools such as Hootsuite, Brandwatch and Hubspot.
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The Recall of the Peloton Treadmills: A Crisis Analysis and Recommendations Report
For the PR Leadership & Campaign Analysis Capstone, we worked in groups to create a crisis recommendations report. In this report, we respond to Peloton’s Tread+ Recall which resulted in a decrease in consumer trust and stock market value. Our aim was to rebuild stakeholder relationships, redeem Peloton’s reputation and develop Peloton’s crisis communication.
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Spotify Media Relations Student Project Proposal
As a group, we created a media relations campaign advocating for positive relationships between Spotify and the media. In this report, we propose several strategies to enhance Spotify’s media outreach by partnering with small independent artists and media outlets like ABC News Radio, KIIS-FM Los Angeles and Insider.
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Magnolia Client Portfolio
For my Writing for Public Relations class taken at Biola University, I created a Client Portfolio for my hypothetical client Magnolia Market. In this portfolio, I acted as Magnolia's Public Relations Consultant and Specialist and created various portfolio pieces such as a Press Release, Transmedia News Package, Speech and Organizational Feature Story.
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SEID Affinity Groups Campaign Plan
This group campaign proposal addresses a PR problem affecting the Affinity Groups, a club on Biola’s campus. Due to poor advertising, Affinity Groups have low attendance and low impact. By evaluating the latent, aware and active publics, we suggest several strategies to increase overall awareness of Affinity groups and boost attendance.
