Campaigns
2025 Year-End Appeal Donor Campaign
Developed the concept and strategy, created each design, and fully executed the 2025 Year-End Appeal Campaign for KidWorks. This campaign included a physical mailer that consisted of a Christmas Card and a letter curated for two audiences, audience-specific newsletters, paid ad campaigns on facebook and Instagram, LinkedIn posts, focused threads on X, a dedicated webpage, and three separate donation pages to track our revenue by audience.
I developed, executed, managed, and evaluated this campaign.
This campaign received a $1,000 prize from The Giving Block for creative marketing.
Crypto Giving Tuesday Campaign 2025
Developed & executed a crypto campaign that emphasized one student’s journey as a living example of KidWorks’ Pre-K to BA mission. The goal of this campaign was to increase awareness of KidWorks among crypto and impact-driven communities, to attract new donors across Web3 and tech spaces, and to ultimately raise funds through crypto and stock.
This campaign consisted of a student blog story repurposed through Instagram reels, X threads, and email introductions to prospective Web3 donors.
Social
2025 Summer & Fall Enrollment Campaign
Developed & executed a 3-month campaign focusing on student enrollment for summer and fall programming. The strategy also included a sub-campaign focusing on enrollment and outreach/awareness around our newly launched spoke center in October 2025.
This campaign consisted of social media paid ad campaigns, canvassing via flyers and door hangers, tabling via flyers and merch, and a physical mailer with targeted zip codes around KidWorks. Every design was translated into Spanish and Khmai.
2024 Year-End Appeal Donor Campaign
Assisted in the development & creation of KidWorks’ YEA Campaign at the end of 2024. This campaign included a letter, pledge card, and tri-fold full of stories of those we serve all packed in a branded KidWorks envelope.
KidSTARS Loyalty Program Campaign Proposal
When I was interviewing for the Marketing & Communications Coordinator position at KidWorks, I proposed a giving loyalty program that would engage monthly donors in an educational and rewarding system that invites individuals to give to KidWorks in small increments, seeing quick and meaningful returns on their investment.
Undergraduate Studies - Campaigns
NOTE: The majority of these campaigns were created with an organization in mind, but not in direct collaboration with them. These were class projects, not monetized campaigns.
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MVMT Social Media & Digital Strategy Toolkit
For my Social Media, SEO & Digital Strategy class taken at Biola University, I created a Digital Strategy Toolkit for my hypothetical client MVMT Watches. In this toolkit, I explain the value of a social media strategy for a business, including the optimization of various platforms such as Instagram and Facebook, as well as the implementation of tools such as Hootsuite, Brandwatch and Hubspot.
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The Recall of the Peloton Treadmills: A Crisis Analysis and Recommendations Report
For the PR Leadership & Campaign Analysis Capstone, we worked in groups to create a crisis recommendations report. In this report, we respond to Peloton’s Tread+ Recall which resulted in a decrease in consumer trust and stock market value. Our aim was to rebuild stakeholder relationships, redeem Peloton’s reputation and develop Peloton’s crisis communication.
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Spotify Media Relations Student Project Proposal
As a group, we created a media relations campaign advocating for positive relationships between Spotify and the media. In this report, we propose several strategies to enhance Spotify’s media outreach by partnering with small independent artists and media outlets like ABC News Radio, KIIS-FM Los Angeles and Insider.
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Magnolia Client Portfolio
For my Writing for Public Relations class taken at Biola University, I created a Client Portfolio for my hypothetical client Magnolia Market. In this portfolio, I acted as Magnolia's Public Relations Consultant and Specialist and created various portfolio pieces such as a Press Release, Transmedia News Package, Speech and Organizational Feature Story.
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SEID Affinity Groups Campaign Plan
This group campaign proposal addresses a PR problem affecting the Affinity Groups, a club on Biola’s campus. Due to poor advertising, Affinity Groups have low attendance and low impact. By evaluating the latent, aware and active publics, we suggest several strategies to increase overall awareness of Affinity groups and boost attendance.
